What is a Facebook Pixel?

A Facebook Pixel is a tool provided by Facebook that allows businesses to track and measure the actions users take on their website after interacting with an ad.

By placing a small piece of code on your website, the Facebook Pixel collects data on user activities, such as page views, sign-ups, purchases, or other conversions.

This data helps businesses understand how well their ads are performing, optimize future ads, and target the right audience more effectively based on their behavior.

It also enables retargeting, allowing businesses to re-engage users who have previously interacted with their website.

EX: You visit a website for a specific pair of shoes. Now when you log in to Facebook/Instagram you see ads for that exact website and shoe - This is part of what a pixel does. 

For more information on how to set up a Facebook Pixel, please visit: Facebook (META) Pixel for Businesses

How to add my Facebook Pixel Key